[Cosmetic Ingredients] What is dimethicone?

Dimethicone in liquid lipstick
[content_container max_width=’700′ align=’left’]In this post, I’ll answer to “what is dimethicone” and “what is dimethicone used for?” I’ll also cover some possible alternatives if you don’t want to use silicone in your products. Let’s start! Recently, I’ve been discussing a face serum formulation with one of my clients. He is the co-founder of a natural […]

Marketing claims you must know to beat your competitors.

Cosmetics marketing claims

In this post, I am going to discuss some marketing claims you should be aware of even before you start the production of your line. No one is completely alike; therefore, no product should be marketed completely alike. When marketing your product, how can you attract consumers’ attention and make your product stand out among […]

How to start a Cosmetic Line: Your Ultimate Guide.

how to start a cosmetic line

Do you dream of starting a cosmetic line  and selling your home made products ? Would you love to create your own makeup brand  but don’t know where to start?  This FREE guide explains step by step the process of creating, testing, and selling a beauty product (even if you don’t have a lot of money).  […]

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