Dimethicone in liquid lipstick

[Cosmetic Ingredients] What is dimethicone?

[content_container max_width=’700′ align=’left’]In this post, I’ll answer to “what is dimethicone” and “what is dimethicone used for?” I’ll also cover some possible alternatives if you don’t want to use silicone in your products. Let’s start! Recently, I’ve been discussing a face serum formulation with one of my clients. He is the co-founder of a natural […]
Cosmetics marketing claims

Marketing claims you must know to beat your competitors.

In this post, I am going to discuss some marketing claims you should be aware of even before you start the production of your line. No one is completely alike; therefore, no product should be marketed completely alike. When marketing your product, how can you attract consumers’ attention and make your product stand out among […]

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